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Privacy Policy

Aesthetidocs Limited ("Aesthetidocs") is committed to protecting your personal information and respecting applicable data protection laws around the world. This privacy policy explains how we do this, and it applies to your use of our websites, products, and services.

How we use your personal information

We use personal information in order to promote and provide the Aesthetidocs software service, to ensure the security of our websites, and to run our business. We have set out below more information on the categories of personal information that we collect, the specific ways in which that personal information is processed by us, the legal bases which permit us to do this, and the types of partners with whom we share your personal information.

What information does Aesthetidocs collect?

  • Your name, username, and password
  • Your address, email address, and phone number
  • Your payment details
  • Your marketing preferences, including any consents you have given us
  • Information related to the browser or device you use to access our websites
  • Records of your use of Aesthetidocs services
  • Any personal medical information you submit to us when completing any of our forms, documentation or otherwise provided by you as part of booking and managing your appointment with your chosen clinic

How does Aesthetidocs use your information?

We use your information as follows:

  • To fulfil a contract with you or take steps at your request before this:
    • When you use our platform to create and manage a booking with a clinic
    • Providing information and technical support if you ask for this
    • Contacting you with information about changes to services
    • Handling credit card information provided through our websites using PCI-compliant payment services
    • Storing and analysing your information in order to review and progress your job application if you apply to work with us
  • As required by Aesthetidocs to conduct our business and pursue our legitimate interests, in particular:
    • Giving you access to our products or services
    • Providing you with different content within a product or service, depending on how you use that product or service
    • Letting you know about Aesthetidocs products and services by post, email, and phone in accordance with your marketing preferences and laws relating to direct marketing
    • Analysing how you use Aesthetidocs products and services so we can improve our levels of service and develop future products and services, including through the use of surveys
    • Ensuring the security of Aesthetidocs websites and information technology systems and protecting our rights.
  • Where you give us consent:
    • Where we need your consent to process your medical and other sensitive personal information
    • If we need your consent in order to send marketing for Aesthetidocs products and services to you
  • For purposes which are required by law:
    • Sharing your personal information in order to comply with legal obligations to which Aesthetidocs is subject.

How will Aesthetidocs share your information?

We share your personal details:

  • Within Aesthetidocs in order to carry out the processing described above
  • With such clinics or treatment providers with whom you are seeking to make and manage a booking or appointment
  • With third party service providers who process your information on Aesthetidocs’s behalf for the purposes above – such as payment processors, or IT service providers

We will also share your personal information:

  • If we think this is necessary to in order to protect the rights, property, or safety of Aesthetidocs, our employees, our commercial partners, or our customers. This includes sharing information for the purposes of fraud protection and credit risk reduction
  • With government authorities and/or law enforcement officials if required by law.

Giving and withdrawing your consent, and updating your personal information

Where your consent is required for us to process your personal information, we will ask for your consent at the point at which you provide your data. You have the right to withdraw that consent at any time. You can also update your personal information at any time. If you wish to do either, contact us at support@aesthetidocs.com .

Storing your personal information

Your personal information may be stored and processed outside of the country where it is collected, including outside of the United Kingdom or the European Economic Area. When transferring information to others, within the UK, the EEA or otherwise, we ensure that appropriate and suitable safeguards and technical measures are in place to protect your personal data. To do this, we make use of standard contractual clauses that have been approved by the UK authorities and the European Commission with our suppliers, or we implement other similar measures required by laws around the world.

We will only keep records of your personal information for as long as is reasonably necessary for the purposes for which we have collected it, and in order to comply with any statutory or regulatory obligations in relation to retention of records. We respect requests to stop processing your personal data for marketing purposes. This includes keeping a record of your request indefinitely so that we can respect your request in future.

Your rights

You have the right to request access to and rectification or erasure of personal information, the right to restrict processing of your personal information, and the right to object to processing of your personal information. You have the right to object to your personal information being processed on the grounds of Aesthetidocs’s legitimate interests. You have the right to object to us sending you direct marketing and profiling you for the purposes of direct marketing. You have the right to lodge a complaint regarding our processing of your personal information with a data protection supervisory authority in a country where you live, work, or where you believe a breach may have occurred.

Contacting us

The data controller for our websites, products and services is Aesthetidocs Ltd of Lockview House, 49 Lockview Road, Belfast, Northern Ireland, BT9 5FJ.

You can contact us by email at support@aesthetidocs.com .

If you wish to contact our Data Protection Officer, please email dataprotection@aesthetidocs.com .

Privacy Policy

Last updated: 25 June 2025


1. Who We Are

This privacy policy explains how we collect and handle your personal data at Brick & Beauty Holdings Ltd, trading as Studio Skinificent.

Registered address: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

Email: admin@skinificent.com


2. What Data We Collect

We may collect and process the following personal data:

  • Full name, email address, phone number, date of birth
  • Medical and skin history relevant to treatments
  • Treatment notes and clinical photographs (with your consent)
  • Booking and payment details
  • Website usage data via cookies and analytics tools


3. How We Use Your Data

We use your personal data to:

  • Manage bookings, appointments, and consultations
  • Provide personalised treatment plans and follow-up care
  • Send appointment reminders and updates
  • Process payments and manage business operations
  • Improve client experience and website performance
  • Send marketing communications (only with your consent)


4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for marketing and use of treatment photos
  • Contractual necessity – to provide treatment services
  • Legitimate interest – to manage and grow our business responsibly
  • Legal obligation – for record-keeping and insurance compliance


5. Data Sharing

We do not sell or rent your data. We only share it with:

  • Our booking and payment systems
  • Email and marketing software (only when opted-in)
  • Legal or regulatory authorities, if required by law

All third-party providers comply with UK data protection laws.


6. International Transfers

Your data is stored within the UK or EEA. If data is ever transferred outside these areas, we ensure adequate safeguards are in place (e.g., standard contractual clauses).


7. Data Retention

We retain your personal and treatment data securely for 10 years following your last appointment, in line with professional guidance and insurance requirements.


8. Your Rights

Under UK GDPR, you have the right to:

  • Access the data we hold about you
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO)


9. Cookies & Website Use

We use cookies and similar technologies to monitor website usage and improve performance. You can manage or disable cookies via your browser settings.


10. Data Security

We take appropriate security measures (technical and organisational) to protect your data from unauthorised access, loss, or misuse.


11. Updates to This Policy

We may update this Privacy Policy to reflect changes in law or our operations. Please check this page periodically for updates.


Contact Us

Brick & Beauty Holdings Ltd

Email: admin@skinificent.com

Address: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ